Change is GOOD, Get Used to It

When a business or organization experiences  hard times, a decrease in revenue or slow growth, often they are looking to blame competitiors for stepping on their toes.  Maybe they aren't yet having hard times, but there is someone new opening up down the street and their nerves are getting the best of them.  It's causing them to make bad decisions and act out of desperation.   They may even be turning to "simple dirty politics" and on a smear campaign. They have begun reaching out to their clients with a focus on how inexperienced the new kid in town is, warning them to be careful, asking them to remain loyal.  

This is almost always a bad idea.  How many of their clients have actually even noticed the new kid in town?   Could it be that without even knowing it they are prompting their customers to take a long look at the competition?  Sure, there are definitely times that someone legitimately commits a trademark violation or blatantly and crookedly steals an idea.  These times are few though.   Actually, more often what you will find is that there is rapid growth in a particular industry.   An organization that may have been first, isn't always best.  Many times they stick to their guns and are hesitant to change with the growth.  What helped them reach their level of success will surely continue to keep them successful, right?  No.  Absolutely not.  Because they were first, won't their clients remain loyal to them because that's the right thing to do?  Right for whom?  No.  Absolutely not.   

Remember Blockbuster?

I'm not attempting to give you the facts here, but I imagine the founder of Netflix was at one time a rabid blockbuster customer.  At the very least, a film lover.   They were probably first a consumer, and then became an entrepreneur.   This is the free enterprise system at its best.   

One can only wonder why blockbuster didn't hop on the streaming wagon when Hulu and Vudu did?  I am only speculating that they were overwhelmed by their decrease in revenue and suffering stores.  Additionally, I wonder if they didn't sit around and whine and complain about how they were losing customers to RedBox?  Why didn't they focus on themselves and trying to do what they did better?

Industry competition is a good thing.  

Successful businesses and organizations are constantly reinventing themselves.  

As a stylist who later became a salon owner, I could completely understand the uneasiness a stylist felt whenever I hired a new person.   They may have been still growing their own clientele, so why would I want to bring in another new person?  It's really very simple.   Every new competitor brings something new to the plate that we can all learn from.   Additionally, I know that there is almost an infinite number of customers and clients available.   

Quite simply, there is enough pie to feed everyone.  Focus on what you do, innovate, never stop learning, and welcome competition.  Use it as a learning tool.   If you pay too much attention to slowing the growth of your competition, who is paying attention to the growth of your organization?  This is something that needs to constantly be fed and nurtured.   Good really can't grow from negativity.  However,  being unified and respectful of what every innovation brings to the table can offer your clients and customer the best available in terms of products and resources.  Consumer loyalty almost always lives where they can be provided with the very best for what they can afford to spend.  You can try to keep doing what you've always done and preach loyalty to your clients, members and customers if you insist that will work for you.   It may work for a short period of time.  Eventually, innovation always wins.   Think Apple, Amazon, etc. 

www.facted.org


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